A New Look: GNAC Unveils A New Logo Heading Into 30th Year
Winthrop, Mass. - The Great Northeast Athletic Conference (GNAC) is excited to unveil a new visual identity. The GNAC partnered with SKYE, a leader in sports branding, to enhance and elevate the identity of the conference while maintaining traditional core values that were and are still important to the conferences identity heading into its 30th year.
The purpose of this brand identity and style guide is to equip the conference with a standardized set of graphic assets, color information, and usage instructions to unify membership, promote the league in all of its endeavors, and to build brand awareness nationally. After conducting further research from hundreds of coaches, student-athletes, and athletic administration, the brand narrative was inspired and created by two concepts, which were "Unbreakable Bond" and "Unstoppable Force". In the unbreakable bond phase, the mark features the 'GNAC' initials arching over the map of New England to represent the unity of its members. In the unstoppable force phase, the powerful motion of the mark draws a parallel between transformative horizons and weather patterns associated with New England and the mission of the conference to develop transformative, well-rounded student-athletes, equipping them to be unstoppable in all arenas of their life, spanning athletic, personal success, and professional success.
ABOUT THE GREAT NORTHEAST ATHLETIC CONFERENCE
The Great Northeast Athletic Conference (GNAC) is an NCAA Division III association made up of 14 member institutions and over 4000 student-athletes across the New England region. Founded in 1995, the GNAC annually sponsors and administers 20 championships, while balancing academic integrity, athletic opportunity and community involvement in an effort to enhance the student-athlete experience.
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