University of Saint Joseph Unveils New Logo
WEST HARTFORD, Conn. – The Saint Joseph College Athletic Department officially unveiled its new logo Thursday afternoon.
The new logo is in conjunction with the school’s name change to the University of Saint Joseph, which goes into effect June 8. The design was the work of Bloomfield artist Christopher Wright, of the Wright Design Group.
“We feel our new logo represents our new identity very well,” said Will Schubert, Saint Joseph Sports Information Director. “The animated feel of our mascot is very contemporary and gives us an update we needed as we move forward. We looked at veritable flock of designs over the past six months and feel we’ve got a winner.”
Students were informally surveyed throughout the process and Saint Joseph Athletic Director Bill Cardarelli said, “What I heard several times about the final design was that it looked like a mascot. Athletics can be a high-visibility platform at any University and we feel this will go a long way toward helping establish our new brand.”
*Release courtesy of Saint Joseph Sports Information Dept.